Turn more signups into spenders with a best-in-class journey in 7 days
We go through every step from signup to first purchase, find where new users stall and why, and hand you every fix to get them past it
“I’ve spent years paying users to show up - bonuses alone never build a habit.”
- $5M+
- in rewards programs I've run
If you're tired of paying for users who never spend
- Staring at new accounts with zero card purchases
- Watching bonus hunters grab the cash and disappear
- Waiting weeks on data and engineering to get one campaign live
- Running lifecycle with a team of one, or nobody at all
- Sending campaigns with no idea if they made you a single dollar
Which sends your CAC way past what you planned
If it costs you $60 to get people to sign up but only 1 in 5 of them ever makes a purchase, then you're really paying $300 just for the chance to make your money back
CAC payback turns into a years-long grind
And you've already tried the usual things
Give them another bonus
But most people do just enough to get paid and stop. So you pay them again - that gets expensive pretty quickly
Set up a welcome series
But it sends the same day-3 email whether someone's already spent or hasn't even opened the app since signing up
Buy a better messaging tool
But even with all its AI, someone still has to find where users get stuck, set it all up and check that it works
It's because getting them to sign up was only half the job
The other half is getting them to actually spend - and every new user gets stuck at a different step, for a different reason
You have to find that step and make it stupidly easy to take - and if you're reading this, that is probably nobody's job right now
7-Day Activation Blueprint
Give me 7 days and I'll hand you a step-by-step plan to get your new users spending
We go through every step from signup to first purchase and hand you the plan to fix it. If it isn't worth it, you get every dollar back
- A full teardown of your activation journey. Every path from signup to first purchase, including the ones that break, and exactly why people give up
- Every fix to make your journey best-in-class. Biggest wins first, with draft copy and mockups ready to hand to your team
- A living, editable plan. Your team edits it and ticks off fixes, and your AI agents work straight from it
- A walkthrough with Anton. One call with your team to go through everything, then 30 days to ask me anything
Want it done for you? We'll build and run every fix in a 6-week sprint, and your $2,500 counts toward it
Founding price for our first 5 blueprints
Usually $3,500Now $2,500
Pays for itself with just 9 more spenders
Book a call with AntonNot ready yet? Get your free activation audit
Our guarantees
Pay $0 if it isn't worth it
If you don't get at least $2,500 of value, tell us why within 14 days and we'll refund you in full
Ready in 7 days, or it's free
If your blueprint isn't in your hands within 7 days of starting, you get every dollar back
Takes 2 hours of your time
A few exports, a test account and one person to answer our questions. We do everything else
Here's a peek inside a blueprint
Penny is a made-up card app with very real problems - see where its users usually get stuck, and a few ways to get them moving again
Step 1: Approval
Abandoned ID check
They got interrupted, and nothing brought them back
Why it works: It tells them exactly what's left and takes them straight there
Step 2: First deposit
Step 3: Card in wallet
Step 4: First purchase
Step 5: Second purchase
Step 6: Direct deposit
Your users are stuck somewhere too.
Get your blueprintThe other ways to figure this out
| Your options | Cost | Time to a plan | Main risk |
|---|---|---|---|
| Keep guessing | $0 upfrontPlus every signup who never spends | Never | You keep paying $300 for every customer who spends |
| Ask your team | Existing payrollTime taken from everything else | 4+ weeksOnce it beats their other priorities | They can't see what they're used to |
| Hire a lifecycle marketer | $10,000-$15,000/monthPlus benefits and recruiting | 2-3 monthsTo hire them and get them up to speed | They join the same queue for data and engineers |
| Hire an agency | Up to $18,000For an audit and roadmap | 4-6 weeksAfter they learn your product | You pay them to learn fintech |
| Our 7-Day Activation Blueprint | $2,500Founding price | 7 daysUnder 2 hours of your time | None: worth it, or every dollar back |
- Keep guessingCost: $0Time to a plan: Never
Main risk: You keep paying $300 for every customer who spends
- Ask your teamCost: PayrollTime to a plan: 4+ wks
Main risk: They can't see what they're used to
- Hire a lifecycle marketerCost: $10-15k/moTime to a plan: 2-3 mo
Main risk: They join the same queue for data and engineers
- Hire an agencyCost: Up to $18kTime to a plan: 4-6 wks
Main risk: You pay them to learn fintech
- Our 7-Day Activation BlueprintCost: $2,500Time to a plan: 7 days
Main risk: None: worth it, or every dollar back
You probably have a few questions
No. AI helps us dig through your data faster, but I check every finding against your app and your numbers myself. Each one shows where we found it - a screen, a number or something your users said. If we can’t back it up, it’s not in your blueprint.
Let’s see where your users are getting stuck
Show me your app and where you think new users get stuck. I’ll show you where I’d look first, and we’ll decide together whether a blueprint makes sense for you
Book a call with Anton