About Greetback
Greetback helps card-issuing fintechs get more new users spending. We find where they stall before their first purchase and hand you every fix to get them past it.
You've built a product worth using. We help customers get started and find reasons to keep using it, with campaigns based on what they actually do.
What Greetback does
First purchases
We find where new users stall before their first card purchase and lay out every fix: messages, in-app screens, bonus rules and changes to your app.
Everyday card use
Once users have made a first purchase, we map the journey that gets their paycheck coming in and your card used every day.
Bonus and incentive design
We check which bonuses actually make you money and change the rules so they reward real spending, not just signups.
Measurement you can check
When we build and run fixes for you, every change is measured against a random group of users we hold back, so you see what we actually added.
What makes Greetback different
We look at the whole journey
Customer.io and Braze offer customer engagement platforms. Greetback finds what to fix across your whole activation journey - your app, your messages, your bonus and your providers - and can build and run the fixes for you.
A 7-Day Activation Blueprint
A full teardown of your activation journey and every fix to make it best-in-class, in 7 days. $2,500 founding price.
Built around card-issuing fintechs
We know the business models and growth strategies of fintechs like yours, and compare your journey with your competitors'. Anton checks every finding himself.
You keep the work
Your blueprint is yours, whether or not you work with us again.
Pay $0 if it isn't worth it
If your blueprint isn't worth at least $2,500 to you, tell us why within 14 days and we'll refund you in full.
Who uses Greetback
Greetback is designed for card-issuing fintechs with 3,000+ signups a month, existing customer data and messaging tools:
- Founders who need someone to run customer engagement before they build a dedicated team.
- Growth and marketing teams with signups that aren't turning into active users.
- Growth leaders whose teams are focused on acquisition while new users go quiet.
- Teams with customer data and messaging tools, but too little time to turn them into useful campaigns.
The team behind Greetback
Greetback was founded by Anton Totomanov, who personally does every blueprint. Anton previously co-founded Objective Labs, a risk management company for DeFi lending, where he managed over $5M in user incentives and the risk behind $1B+ in lending deposits.
Anton does the work himself, from the first look at your app to the walkthrough with your team. You have a direct line to him throughout.
We also publish what we learn about campaign design and customer behavior. Our fintech marketing guides show the thinking behind the work.
How Greetback works
Day 1: we get started
You send a few exports and a test account, and tell us who can answer our questions. That's most of your part.
Days 1-7: the teardown
We go through every path from signup to first purchase - your app, your data and what your users tell support - and find where they stall and why.
By day 7: your blueprint
Every fix to make your journey best-in-class, biggest wins first, with draft copy and mockups, in a living plan your team and AI agents can work from.
Then: the walkthrough
One call with your team to pick what to fix first, then 30 days to ask Anton anything. Want it built for you? Your $2,500 counts toward a 6-week sprint.
Key facts
- Company name
- Greetback
- Founder
- Anton Totomanov, who personally does every blueprint
- Type
- Activation service for card-issuing fintechs
- Website
- greetback.com
- Core offering
- 7-Day Activation Blueprint: a full teardown of your activation journey and every fix to get new users to their first card purchase
- Pricing
- $2,500 USD, one payment. Founding price for the first 5 blueprints, usually $3,500.
- Guarantees
- A full refund if the blueprint isn't worth at least $2,500 to you, within 14 days. Ready within 7 days of starting, or it's free. Under 2 hours of your team's time.
- Services
- First-purchase activation, everyday card use, bonus and incentive design, measurement against a control group
- Who it is for
- Founders and growth leads at card-issuing fintechs with 3,000+ signups a month and existing messaging tools
- Scope
- A teardown of every path from signup to first purchase; every fix ranked biggest wins first, with draft copy and mockups; a living, editable plan your team and AI agents can work from; a walkthrough with your team and 30 days of questions by email
- Next step
- Optional 6-Week Activation Sprint: we build and run every fix, and your $2,500 counts toward it
- Related platforms
- Customer.io and Braze provide engagement software; Greetback finds what to fix and can build it inside them
Frequently asked questions
Is Greetback software or a service?
A service. You hire us to find what stops your new users from spending and hand you every fix, or to build and run the fixes for you. Anton personally does every blueprint.
Do we need to replace our messaging tools?
No. Every fix is planned for the data and messaging tools you already use. You don't need another platform.
What do we need to provide?
A few exports from your data, a test account and one person to answer our questions. It takes under 2 hours of your team's time.
Will our engineers have to build anything?
Some fixes may need changes to your app. We mark the ones that don't, so you can start there, and give your team draft copy and mockups for the rest. Or we build them for you in a 6-week sprint.
How soon do we get the blueprint?
Within 7 days of starting. If it isn't in your hands by then, you get every dollar back.
Do you guarantee results?
Yes. If your blueprint isn't worth at least $2,500 to you, tell us why within 14 days and we'll refund you in full.
Let’s see where your users are getting stuck
Show Anton your app and where you think new users get stuck. He’ll show you where he’d look first, and you’ll decide together whether a blueprint makes sense for you.
Book a call with Anton